Category Archives: Guru Gyan

Wondering how to target the right audience?

A business may offer a unique innovative product but unless it targets the right audience the chances of a success are often limited. A successful startup is the one that is successful to identify and target their audience and potential clients effectively. While a lot has been written about the needs of marketing and how…
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The Importance of Mapping Organisation Structure

Organisational charts help define the functions of a company and demarcate relationships between staff members. Entrepreneurs would do well to take note of this critical aspect, especially start-ups… The late author and management guru Chris Newby, who was often called upon by the world’s leading organisations to offer sales advice and training to its executives,…
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Is Entrepreneurship Inborn or Taught?

Are entrepreneurs born or are they made? A topic of heated discussion, most of the old guard swears that entrepreneurship is an inherent trait that cannot be taught - it is inborn. However, if one looks at the number of B-Schools springing up and thriving on popular demand, it certainly appears that entrepreneurship can be…
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What ‘MARCOM’ means for Startups and its importance

Marketing has always been the fulcrum of having a successful business. In today’s era where technology rules the roost, traditional marketing norms no longer hold good. It is for this reason that many startups and new business entities armed with technologically advanced tools are giving existing businesses a run for their money. Marcom, or ‘Marketing…
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