1. Company Profile
Company Form and Structure, legal strategies, inter-company collaborations
2. Product Description
3. Market Analysis
- The macro-environment
- The competitive environment
- The industry
- The customer priorities
- Product strategy
- Pricing strategy
- Promotion strategy
- Distribution strategy
4. Financing Plan
- How much do you want to borrow?
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- What do you want the money for?
- When will you be able to repay the borrowing?
- Will you be able to pay the interest?
- Could your company survive a setback in its plans?
- What security, if required is available for the lending?
- Source of funds
- Existing loans and liabilities
- Assumptions
- Projected sales, costs, profitability
- Cash flow statement
- Break even analysis
- Ratios – ROI, CR, TOL/TNW, DE, DSCR etc.
- Sensitivity analysis
5. Tentative Schedule and Milestones
Important aspects of the proposed business: practical matters concerning its start-up operation and management