Snap Inc invests in ‘Placed’ at $200 million

A new investment by Snap Inc rolls eyeballs!

To quote David Shim further, "Over the past 12 months, ‘Placed’ has measured more than $500 million in media spend to store visits, across thousands of campaigns and hundreds of partners, cementing Placed as the leader in location-based attribution.” Ever since its inception, this biggie has taken over 10 startups and has invested more than $110 million to take over the mobile search app Vurb.

Do you think this move by Snap Inc could affect its Indian business scenario? Please share your views.

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