Top 10 Indian Marketing Campaigns of all times

Catch the latest marketing campaigns here!

Marketing can make or break a brand and hence it is an essential aspect of business. Startups venturing out on their marketing campaigns could learn a lot by looking at the ‘uniqueness’ quotient of successful marketing campaigns in the past. Here are 10 such all-time marketing campaigns in the India business ecosystem:

Vodafone ZooZoos

Vodafone ZooZoos introduced in a TV ad campaign soon became one of the most successful marketing campaigns of all time. Rebranded from Hutch, Vodafone with its ZooZoos campaign beat the famous pug seamlessly to ensure higher brand awareness.

Fevikwik Todo Nahi Jodo

ICC world cup 2015 India versus Pakistan cricket match and the eyeballs of the world. Out comes a campaign that unites the two traditional rivals with its unique take on soldiers at the border facing similar problems, adding a human touch between the two rivals.

Coca Cola – Small world machines

Small world machine marketing campaign with vending machines covered by cameras in Delhi and Lahore allowed human- to -human interaction between the common men. Bridging gaps between nations while adding a unique brand awareness campaign, Coco Cola’s strategy was one of its successful marketing campaigns in India.

Mauka Mauka by Star Sports

A cricket crazy nation and a marketing campaign involving rivals India-Pakistan is one of the most well-known marketing campaigns in recent times. Star Sports got a unique brand identity adding a bit of controversy but a whole lot of eyeballs.  

Maggi re-launches nostalgia campaign

Maggi has always used family based marketing campaigns to underline the fact that its products are for every age group. Post the infamous ban on their noodles, Maggi with its nostalgic campaign is one of the finest comeback marketing campaigns as it helped the brand reach the top in quick time. The re-launch was done simultaneously in print, TV and digital media highlighting the efficient and well-oiled campaign.

Bajaj Scooters- quintessential Indian

Bajaj’s scooters advertisement campaign touched a chord with the masses and remains popular till date. In fact, the brand is still called ‘Hamara Bajaj’ as its various new marketing campaigns still touch on the famous tagline. Targeted for the common man, the campaign made Bajaj scooter brand for the masses with its popularity souring high till date.

Cadbury dairy milk chocolate

The Cadbury dairy milk chocolate marketing campaign had its roots in a popular TV advertisement. The joyous dance of a girl in a cricket stadium made way for Cadbury to underline a similar theme in all its future marketing campaigns.

Amul-The taste of India

Amul has carved one of the most well recognized marketing campaigns with its coverage across all mediums. With its national integration campaigns and funny punch liners for its products, Amul has been able to assimilate one single campaign for all its brands. The taste of India tagline has served Amul in its marketing plans like gold dust.

Vicco Ayurvedic

If a marketing campaign is still fresh in public memory and used by contemporaries and standup comedians alike, it is the Vicco Ayurvedic brand campaign. Making the brand synonymous with Ayurveda, Vicco with its marketing campaigns added a brand value that is serving the company well till today amid all the rising competition.

Fortune Oil

Fortune oil marketing campaign had everything that a marketing campaign should not have. It was a four minutes long TV advertisement which didn’t even pitch the name of the product. Yet today the Fortune oil marketing campaign is one of the finest in Indian history. The love of a grandmother feeding nothing but pure food for an ailing grandson touched a chord with the masses making fortune an overnight brand sensation.

Marketing campaigns come and go but some are imprinted in memory as they touch a common chord in the hearts and minds of the common people.

Which ones are your favorite marketing campaigns? Please share your views.