Art of Branding- Graffiti- When spray cans are at work

Bold colours and offbeat contemporary art are always eye-catching. They have a lasting effect on the person experiencing it. This is exactly what graffiti does.

The artistic graffiti advertising on leased walls or billboard spaces are usually dismissed as an illegal form of guerrilla marketing. However, legal graffiti advertising is indeed revolutionary and unique. It could be a unique way to enable outdoor advertising campaign to connect with the audience targeting a youthful market.

Brands always look to stand out. Contemporary street artists often have the required style, personality and respect capable of conveying a powerful message. While brands may not have the artistic instincts to create a masterpiece, they have the budget to hire the people to do that.

A few companies like Adidas, Coca-Cola, Puma, McDonalds have already ventured into the world of fine art with positive results. For those who may be reluctant to take the plunge, here are a few reasons why you should try graffiti advertising for branding.

Cost-effective

Unlike the electronic signage and hoardings such art pieces could be created on any of the leased walls. The artists are less expensive and they are happy to create free form of art.

Varied options

Companies could choose from a wide variety of options in terms of shapes, sizes and locations of the advertisement. Graffiti could be done in any shape and size and at any location as per the target audience.

One Graffiti for all media

The minute the street artists start creating their magic the brand gets a free media coverage. Whether its television, radio, paper or social the art form is bound to spread like a wildfire.

Can be custom made

Painting in regional languages with innovative themes could create high brand awareness among the local population. It is also easy for people to connect with that brand. This creates a brand image with a local touch.

Graffiti is not limited to specific geographical area

Branding could be targeted to any audience- urban, semi-urban or rural audiences. Graffiti is an excellent way of reaching the audiences en masse. It creates a better impact through good visuals.

Longer shelf life

Graffiti has a longer shelf life as compared to other media. They can give distinct visibility for longer periods of time which other media fail to do. A TV commercial, for example, has a shorter span of just a few seconds. While on the other hand print media (newspapers) have a short span of just one day.

So experience the artful branding through Graffiti advertising for your businesses today.

 

Is there any other form of offbeat marketing and advertising strategy that excites you? Please put in your comments.

 

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