Perspective Meghna Maiti A scandal always brings forth a set of angry reactions. It could also act as a game changer for the brand its involved with. When a certain Ms. X complained against her employer, Arunabh Kumar, CEO of ‘The Viral Fever’ (TVF) for sexual harassment issue, it surely brought forth issues like ‘patriarchy,’…
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What a scandal at a workplace says about its brand?







