Take this- A located in Kotkasim of Alwar district, Rajasthan with a geographical area of 608.6 hectares and a total population of 2,324 peoples. The nearest town, Rewari, is approximately 24km away. Remote wouldn’t you say? Not if you know that the village has higher literacy rate compared to Rajasthan. In 2011, literacy rate of…
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There’s a new audience in town for the big brands!

Fifteen-twenty years ago, start-ups were not exactly the coolest addition to your resume. While the bigger brands and corp orates held the reigns of the industry, smaller businesses were confined to street vendors and local shops. Flash-forward to now, start-ups are taking over the world. With right resources and support, anyone could dream of owning…
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SoftBank prods for Snapdeal-Flipkart merger

Japan’s SoftBank plans to initiate a merger between two Indian startup behemoths- Snapdeal and Flipkart in an effort to take on Amazon, which has pledged to spend $5 billion to become the country’s dominant internet retailer, according to the latest news report by Financial Times. Three out of the four major stakeholders- SoftBank group corporation,…
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What market valuation really depends on?

Setting up a company’s market valuation can be a tough rope walk for many entrepreneurs. Entrepreneurs often tend to be too optimistic about their overall business market valuations. A high valuation has its negatives as it could mean reduced interest from investors making it hard to raise funds and deliver promises to clients and customers.…
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Chirag Gupta flags fragmented adventure travel company

Deyor Camps: How Chirag Gupta flagged the fragmented adventure travel sector? Chirag Gupta, co-founder of Deyor Camps has always loved to travel, especially to offbeat places. During his college days, when he made plans to visit a place like Spiti Valley or Ladakh with his friends, there was often no single platform to get to know…
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Create Employee Ambassadors for Your Business

When you are looking for ways to improve branding and reach out to customers, some of their most important assets are their employees. They are the face of a company. So, how do you ensure employees are supporting and enhancing the brand in their interactions with customers? The answer is to keep the employees…
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