About: Editors' Desk

  Not all those who wander are lost. We know JRR Tolkien’s not too far off when Ameya Deshpande, Priyanka Deshpande and Aneesh Dhairyawan find inspiration for their dream startup while ambling down a road in Leh city. In an exclusive interaction with Nandhini Ramkumar, Deshpande speaks about ‘Authenticook,’ a company that offers cuisines from…

Starting a business is exciting in itself and many entrepreneurs tend to overlook the legal essentials in their starting-out euphoria. Here are six legal mistakes startups often commit in their formative years: 1: Opting for a wrong choice of business entity Startups today have multiple ownership structures for their company. From sole proprietorship to partnership,…

You might have the best product on the planet. But if the world doesn’t know you, you do not exist in the market. Your product could be amazing, your customer service excellent, but if you are invisible, you cannot help your customers. Social media is one of the most effective branding tools for creating awareness…