Amazon to launch its first chocolate store

Amazon enters the chocolate market now!

E-commerce giant Amazon.in ties up with Mondelez India to launch its first chocolate and sweet store, according to a company statement. The company aims to enhance the gifting experience of the customers through ‘Joy Deliveries’ offering.

Mondelez products such as Cadbury Dairy Milk, Cadbury Dairy Milk Silk, Cadbury Bournville, have done remarkably well in the market. The chocolate and sweet store will focus on the gifting segment. It will also lay stress on tailoring offers for individual customers. Features such as customization, bundled offerings, and options to choose from multiple packing. These will be included on occasions like Raksha Bandhan, Diwali. Year round occasions like ‘Happy Birthday’, ‘Thank You’, ‘Congratulations.’

Abhishek Ahluwalia, e-Commerce Lead, Mondelez India, said, “eCommerce is the fastest-growing channel for our business. We are committed to creating delicious moments of joy for our consumers. In each of our key markets, we’re building strong partnerships with key global customers. As a successful e-commerce giant, Amazon.in is the perfect platform to connect us with more consumers efficiently, which will help us capture consumers’ need. Gifting, unique bundles like birthdays as well as seasonal occasions (e.g., Raksha Bandhan, Diwali, New Year etc.) represent another important growth platform.”

“Through optimized marketing efforts and product assortment, we can generate substantial incremental online occasions. We’re now looking to accelerate gifting by expanding assortment to access more occasions. Globally, we have an ambitious target to generate $1bn in e-commerce revenue by 2020, and we’re focusing our investments strategically on associations that help us develop best in class sales & distribution proficiencies with strong go-to-market capabilities,” adds Ahluwalia.

Betting On Innovation

The impetus for this association comes on the back of successful launches of new innovations such as Bournvita Biscuits, Cadbury Dairy Milk Marvellous Creations, Cadbury Fuse, and Cadbury Dairy Milk Silk Oreo launched exclusively on various ecommerce platforms before they hit the retail stores.

“With over 20 lakh products under the FMCG category, Amazon.in is the destination of choice for customers across the country. We constantly strive to widen this selection by offering millions of products ranging from daily essentials to international gourmet treats. We are excited to partner with Mondelez India to launch a dedicated Chocolate & Sweet store that will offer some of the world’s most iconic chocolate brands in unique, customized formats", said Saurabh Srivastava, director, FMCG, Amazon,India.

Do you think Amazon virtual chocolate and sweet store will take on the existing physical stores? Do share your views.