SpiceJet launches SpiceStyle

Here’s SpiceJet’s new ecommerce venture………

SpiceJet, a low-cost carrier has made its entry into SpiceStyle, a new retail venture, according to a press statement.

Through this subsidiary, SpiceJet aims to make travel more stylish and a convenient experience for those who travel for business and pleasure, alike. SpiceStyles products would be available pan-India through online and offline channels.

The company expects this venture to further boost SpiceJet’s ancillary revenue to 19 per cent from 17 per cent, according to company press statement.

Ajay Singh, CMD of SpiceJet said that he was delighted to announce the launch of SpiceStyle, which would further enhance their ancillary revenue. “SpiceStyle promises to provide customers with the same brand experience as the parent airline enabling them to travel in comfort and style. In this new exciting journey, we shall be partnering with leading e-commerce marketplaces to distribute our exclusive range of products, which could also be ordered on-board our flights as well as on SpiceStyle.com.”

In a new intiative, SpiceStyle has joined hands with the global ecommerce giant, Amazon.in to launch an all new brand store. The strategic alliance will offer SpiceStyle’s entire portfolio of brands on the shopping portal’s ‘Prime’ section at special launch prices offering discounts at flat 25 per cent.

SpiceStyle expects this partnership to enhance its customer reach and engage with a wider audience. The airline’s shopping endeavour offers a huge assortment of products ranging from sunglasses, wrist watches, backpacks, silicone luggage tags, among others. The new venture also offers an exclusive brand line- Rohit Bal series.

Do you think this new venture by SpiceJet would be a success? Please share your views.