How FB messenger bots can help your business?

FB messenger bots could be useful

And you thought FB is only to catch up with your friends online! Big brands such as CNN, Disney, Hyatt, Burger King and KLM have already jumped into the band wagon of using FB messenger bots’ platform to reach out to their existing customers and prospects. These bots can be used to reach the massive user base for marketing, sales and customer servicing. Since its launch last year, over 11,000 bots have been added worldwide, which can be efficiently used to boost businesses.

With over one billion FB users using FB messenger daily to connect with friends, families, peers, colleagues and businesses – it’s a huge opportunity that can be tapped by the startups and SMEs. It’s easy to create and don’t worry even if you don’t have any coding knowledge, just following simple instructions can have your messenger bot ready.

Now let’s have a look as to how these FB messenger bots can boost your business:

Provide customer service

One of the prime functions of the messenger bot is to provide customer services. Using bots to have some meaningful conversation with their guests is something which Hyatt is practicing. Dominos is also successfully using its service for customers, with order tracking option embedded into it, it has eliminated the repeated queries faced by a real customer service agent. However, the customers are aware of these automated programme. However, options of contacting customer service agents still exist.

Effective sales tool

Messenger bots can be used to boost sales and maximise profits. Addition of basic product FAQs, integration with payment gateways and PayPal can further enhance sales. One-800-Flowers is using such bots to accept orders through messenger and convert sales by successfully delivering flowers to the desired addresses. It also flashes various Sales item and additional product info before a customer checks out of the App.

Stay connected with customers

The messenger bots can be used to remain connected with your customer, which in turn will engage with them and they would invariably start interacting with the brand. Answering their FAQs, sending various tips, fun facts, industry news, guides, reminders etc helps to remain connected with your customer. If users like it, they will share it among their groups.

Monetize

Proper integration of messenger app with e-commerce sites can allow consumers to shop just using their mobile keypads. Users can browse products, read reviews and feedbacks, compare price and features and finally place order directly through FB messenger.

Content strategy

Many businesses are using FB messenger bots to deliver valuable and apt content to clients. By displaying relevant content driven by keywords, it enhances user experience in a personalized manner. In this case, selling shouldn’t be the primary objective. However, if something interests the client through the contents, they should know how and where to contact for additional information. CNN is using its messenger bot to offer personalized news feed to its readers through keyword identification algorithm.

FB messenger bots are here to stay – it has created a huge amount of traction among business houses and going forward, would be preferred by many to reach out to their customers and offer an array of services. These bot platforms will definitely generate revenues through increasing social media usage.

How do you use Facebook messenger bots to your advantage? Do share your views.