How to plan a Pinterest Content strategy?

Pinterest could be the new game-changer!

Pinterest has been climbing the ladder very recently as a social media success story. Smart and futuristic companies already have a well-established profile of Pinterest that is helping them promote their products and brands over the platform.

Just like each social media platform has its own unique identity, business owners need to be careful to chalk out a Pinterest associated policy. Businesses need to make sure their social media content strategies work well for the platform. Let us look at some of the ways business establishments could enhance their social media quotient on Pinterest:

Research on the Rivals:

Before chalking down an individual Pinterest content strategy for your business, make a point to check out the Pinterest-profiles of your nearest business rivals and competitors. While each profile must be unique and distinct, checking out profile of rival companies or business establishments can give users an insight into what is working for others. Make sure your Pinterest profile holds its own unique identity and is not a clone of any other profile to attract user interest.

Content is the King:  

Make sure your profile offers enough posts rich in content that is helpful for the visitor. From ‘how to’ posts to info graphics, videos and product teasers, the profile must make sure that it offers a bouquet of useful content for the user. Make sure to add a sense of variety on your board to break the monotonous objective of brand promotion. Promotional posts must be merged with generic content so that the profile attracts maximum users.

Brand Promotion:  

There is no denying the fact that Pinterest is by far the most interactive social media platform when it comes to brand promotion and brand enhancement. While having promotional posts is one thing, it is essential to note that unless people or users pin the content the objective of maximizing the brand value would not be attained. Make sure your profile covers all themes and aspects that could attract large traffic to your profile.

Set re-pining protocols:

Re-pinning is an intrinsic part of being active on Pinterest. Before you sign up for an account on Pinterest make sure to adopt a clear cut protocol of what to re-pin and what to avoid. Anything re-pinned by your official Pinterest account must be in accordance with the overall theme representing your business brand. Make sure to avid re-pinned unnecessary pictures and info graphics that may have no connection with the brand. You could always have a personal Pinterest-account in case you would like to re-pin the generic stuff but a company board must be kept as a canvas for brand promotion through social media.

Track your buzz:

It is always useful to keep a track of all your posts and user engagement using various analytical tools. In case you see a falling of user interest you could alter your content strategy likewise thereby making sure the company’s account is always offering content that users are generally interested in. Keep an eye on trends and trending patterns to offer the most suitable content on your Pinterest-page.

How do you leverage on Pinterest-account to promote or market your business? Please share your views.