A major reason why many startups do not succeed as per their expectation is due to lack of focus on financial and money matters. Ignoring basic accounting and finance may sound insignificant, but are strong enough parameters to put off a startup business right away from its course of becoming a successful business entity. So…
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The Road Not Taken or the ‘WrongRoute’?
When the political discourse of the country is increasingly getting divided between right and left, here is presenting you with something 'Wrong', which establishes itself to be delightfully right! This duo from Kolkata took Robert Frost very seriously and picked the 'WrongRoute' or as the poet says “The Road Not Taken”, and that indeed ‘has…
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Silicon Valley takes on the flying car
On a recent afternoon, an aerospace engineer working for a small Silicon Valley company called Kitty Hawk piloted a flying car above a scenic lake about 100 miles north of San Francisco. Kitty Hawk’s flying car, if you insisted on calling it a “car,” looked like something Luke Skywalker would have built out of spare…
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The Best Time to Start a Business
Going the distance between an amazing idea and a successful startup based on it is not a cakewalk. Before taking a plunge into the business world, it is crucial to take a step back and analyze the elements that need to go into the making of a good brand and whether you would be able…
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Which part of your business could be outsourced?
The word ‘outsourcing’ brings to any conventional Indian mind the Indian nocturnal BPO workers who serve the US. But outsourcing today has gained a totally new perspective- a mantra for startups, small businesses and even for the corporate, for convenience, cost effectiveness and efficiency. Few years ago, for starting a business one had to…
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No Junktion keeps you healthy, wealthy and wise
Soham Ghosh, 25, was a junk food eater like any other kid until the alarm went off proclaiming 120 kilos! A family background with health issues coupled with the determination to stay fit, Ghosh retracted his path and initiated a new way of living. However, the foodie in him remained persistent with his demands germinating…
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