'Info Edge' and Others Invest in E-Commerce Platform 'ShopKirana'
'Mumbai Angels Network' Invests in Startup 'Fric Bergen'
Walmart India Shuffles Top Management, Appoints New Head
Priyanka Chopra-Backed 'Bumble' Debuts in India
Zomato signs in 'Durga Raghunath' to accelerate growth in businesses>

Monthly Archives: May 2017

DIPP seeks fresh infusion of startup funds

In a move to invest into more innovative startups, Department of Industrial Policy and Promotions ( DIPP ), which manages government FoF, seeks a fresh infusion of Rs 1600 crore into its kitty. This could meet supplementary demand for grants. “Considering the fund has to be spent over the next nine years, per year, the…
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Push Play for ‘Moojic’

Here’s presenting Moojic,  an in-store radio service. Neha Behani and Kumaran Mahendran quit their lucrative jobs in 2011 to start something they were passionate about and that passion was mobile, music, and everything in between. The crux of their dream lay in the idea of convergence of Social, Local, and Mobile (SoLoMo). Their dream-turned-reality, Moojic…
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Some quick tips for branding tweets

Brand yourself this way on Twitter... A user base of around 23 million and an expected growth rate of 16 per cent annually- Twitter surely cannot be ignored by marketers in India any more. Remember the campaign #AurDikhao by Amazon India, which leveraged IPL season 8 and launched their twitter contest, based on the insight…
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Startups under ‘Startup India’ get a new definition

Now there’s a larger definition for startups….. India has finally broadened the definition of ‘startups’ eligible under ‘Startup India Initiative.’ In a move to boost entrepreneurship and employment, Modi government has upped the age of startups, to seven from five now; relaxed the norms for tax benefits and included employment generation potential. According to a…
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Operating from home? Market yourself this way

Marketing tips for home-based businesses...... A home-based business is a good way for many people to enter the world of entrepreneurship without having to invest into an office space. The challenge however is to market and advertise the business. Thankfully, the era of digital marketing has made marketing of home-based businesses easier. Here are some…
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