Some quick tips for branding tweets

Brand yourself this way on Twitter...

A user base of around 23 million and an expected growth rate of 16 per cent annually- Twitter surely cannot be ignored by marketers in India any more. Remember the campaign #AurDikhao by Amazon India, which leveraged IPL season 8 and launched their twitter contest, based on the insight that ‘Indians love to be spoilt for choice’ and ‘prefer to check out more options’ before finally making their purchase decision. Parle Agro too took a twitter route with #TheFrootiLife to rebrand with a new logo recently.

Also, Twitter has become more business friendly by relaxing the character limit, which has defined Twitter in the decade since its inception. It’s meant to reflect that tweets nowadays include much more additional material, such as polls and GIFs, than when they were comprised of simply text.

Let’s now have a look at how businesses could efficiently use Twitter for their gains.

Brand Familiarity

It is important to maintain a consistency in the way brand is presented to its customer. Twitter account username should have same name as that of brand and should use similar theme in terms of colours, images, logos, communication tone; this helps twitteratis to easily identify the business and builds trust.

Start Communicating

The best way to engage your customers is to start talking. So, start with tweets, retweets, direct messaging, liking. Talking on twitter is slightly different from that of other social media platforms. Here, you need to talk smarter, using appropriate hashtags, so that customers could easily find you out and start following you. You should focus on communication with the central theme of your product and services and its benefits to the customers. Use attractive banners to draw attention of your customers.

Drive traffic to your website / blog

While you send out tweets to your followers, add links for inquisitive customers to find out more about your offerings. In a way, it will drive traffic to your website. The best way to do this is to use URL shortener, in order to save on the character restriction of messaging.

Twitter Analytics

This feature is available for business and could be handy to analyse your tweets and understand your followers. The dashboards for activity feed and audience insights will help to profile your followers and track their growth over time and learn more about your followers’ interests and demographics.

Promote Tweets

Promoted tweets play a vital role in this cluttered social media market. Through promoted tweets, you could define and restrict your target group, rather than wasting money to reach everybody and anybody.

Promotional Coupons

Freecharge is often seen to give away cashbacks when certain keywords/codes used in their tweets are punched in while transacting on their platform. Similarly, Dominos also comes up with discount coupons in form of hashtags, which could be redeemed while placing orders. It is observed that, the coupons on Twitter outperform ads on social media and PPC campaigns.

With social media and digital marketing at its helm, more and more marketers are using Twitter efficiently and successfully to engage with their existing as well as prospective customers. The twitter feed instantly gets into customers mobile app and keeps him updated about the latest happening of the brand. That’s how closer and faster a business could reach to its customer.

How has Twitter helped you to market your product? Please share your story.