Flipkart eyes a 2.5x smartphone sales in festive season

Flipkart aims to set fire in the market!

In a prudent strategy to beat rival Amazon, e-commerce giant Flipkart expects a 2.5 times growth in smartphone sales in this festive season compared to last year. This was as per reports from a company official.

SoftBank backed Flipkart claims to have 65 per cent share in the online smartphone sales in the country. It will offer good amount of deals and discounts to win the likes of its customers during its five-day ‘Big Billion Days’ sale from September 20th.  

“We have been hovering around 2-2.5X of the sales volume of our rival but we expect this to be 4X during festive sales (month beginning around September 20). We are confident that one in two phones sold in the country online will be through Flipkart,” Flipkart Head (Smartphones category) Ayyappan Rajagopal told PTI.

Rajagopal added that this year the sales would be about 2.5 times the volume sold on its platform last year. He further said that customers could buy smartphones starting at Rs 2999 onwards, and they would get a discount of 60 per cent.

“There will be discounts on every smartphone…We are ensuring that customers have a huge selection to choose from. Our selection will be three times that of our closest rival.”

There is a tug of war going on between Amazon and Flipkart. Both of them are focussing on mobile phones as one of the major growth drivers.

During the last few years, handset companies like HMD(Nokia), Xiaomi, Motorola and CoolPad had joined hands with Flipkart, Amazon and Snapdeal to enter into the Indian soil.

As Flipkart makes a smarter move in business, what strategies do you think Amazon would have to adopt to survive in the market?

Please share your feedback.

Source: PTI