NEWS AT A GLANCE
'Info Edge' and Others Invest in E-Commerce Platform 'ShopKirana'
'Mumbai Angels Network' Invests in Startup 'Fric Bergen'
Walmart India Shuffles Top Management, Appoints New Head
Priyanka Chopra-Backed 'Bumble' Debuts in India
Zomato signs in 'Durga Raghunath' to accelerate growth in businesses>

Category Archives: Guru Gyan

THE SOUND OF YOUR BRAND

THE SOUND OF YOUR BRAND
by Satish Raju - Founder & Director of Guru Media & Entertainment Group of Companies. Our world is a sensory one. The five senses of smell, hearing, taste, touch, and visual allow us to justify our thoughts. They give purpose to what we seek. This understanding has allowed many brands release campaign after campaign to…
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Defining Branding

Defining Branding
By Satish Raju, Founder & Director – Guru Media Entertainment Group of Companies. The world of start ups is all about being cooler these days. Fancy coined words, elaborate imagery and flaunting functions. This article is to stay rooted, working on the basics of "getting noticed" in an over crowded informative world.  A brand that stood out for…
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Smart Ways To Deal With Your Co-founder

Smart Ways To Deal With Your Co-founder
Working with a co-founder requires some patience. Read this! Research in failed start-ups show that 62% of all start-ups fail due to co-founder conflict! When a startup is riding the wave of success, it usually covers up the conflict. However, it’s only when the going gets tough do the basic differences underneath start showing up.…
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