Category Archives: Guru Gyan

Why startup and SME business need Mobile CRM strategy?

Mobile CRM for startups and SMEs By Limesh Parekh, CEO of Enjay IT Solutions SMEs have been a noteworthy supporter since the establishment of the Indian economy. Time and again, MNCs have designed and redesigned their policies to cater to SMEs in India. Startup and Customer Relationship Management (CRM), both are two trendy expressions which…
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How to grow from a startup to a flourishing company culture?

Culture cannot be designated to one employee By Anand Rajendran, CEO and Co-Founder of  Dectar [caption id="attachment_18592" align="alignleft" width="270"] Anand Rajendran[/caption] An entrepreneur is a relentless pursuer of hope, positivity and drive. It is his or her energy that drives and compels everyone around to strive for even greater success. If you think, you believe…
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Ways to Market Your Business on a Limited Budget

‘Know yourself’ and ‘know your customer’ also By Anand Rajendran, CEO and Co-Founder of Zoplay With the economy recovering from the effect of demonetisation and the money coming back in circulation, businesses are again moving forward and customers are coming back to businesses. So, now is the time to relook your marketing strategy because, in…
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To B-schooled or Not to be

Family versus B-schools: Tricks of the Trade Perspective Pratish Sanghvi, co-founder, Grab.in, a last mile delivery service company The year is 1858-  the Britishers have just suppressed the Indian Rebellion of 1857 and there is intense mutual hatred among the two communities. A young Parsee graduate joins his father’s export trading firm, interacts with English…
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Entrepreneur: I am the God

I am an Entrepreneur- the God! Perspective Meghna Maiti When do we become a God? Perhaps, when we become a giver from a seeker. In a nation consisting of around 1.3 billion people, plagued with uncertainties and unemployment, the dynamics completely change when a saviour comes in the form of a messiah and provides people…
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