Just the way an outfit is important to a person's overall personality, revitalization is also an essential strategy to jazz up a brand and catch eyeballs. When you read news about a well-known, long-standing brand deciding to change its logo and going through millions of dollars’ worth expense to implement it, you think… why?!? Simply…
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8 Vedic Maths Sutras interpreted for the Startup Ecosytem
With all the new ways to go about things, have you forgotten the olden knacks? Did you ever think that our ancient vedic maths sutras could have relevance today? In the spirit of fun, information and Gyanbaazi for the Startup ecosystem, Here are 8 Vedic Maths Sutras interpreted in a whole new version: …
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Working Capital-the buzzword for businesses
Any business organization has to resort to its 'working capital' to calculate its day-to-day running expense. Otherwise it might have to resort to loans and debt. Working Capital is the net amount of Current Assets – Current Liabilities. To run any business, your working capital must be in a positive figure so that you could…
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Amazon catches up with Flipkart
Amazon India, the shark of online retailing is now at par with Flipkart, its arch-rival and India’s leading e-commerce firm, with respect to popularity and brand recall, according to Redseer Management Consulting survey. Flipkart and Amazon bagged the top spots with a score of 95 each, according to Redseer E-tailing Leadership Index (ELI). However, the…
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Calling All Marketing Maniacs – Startup Hiring Humor!
We can't get enough of all the #StartupHiring posts, so we made our own! Does this hit close to home? Let us know in the comments down below!
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The importance of CRM for SMEs
Ask any of the several small and medium enterprises (SME) to list one of their biggest problems and chances are that difficulty in retaining customers will be on the list. While bigger and well established brands get a head start with their established brand attracting new and repeat customers, SMEs often fail to keep up…
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