NEWS AT A GLANCE
'Info Edge' and Others Invest in E-Commerce Platform 'ShopKirana'
'Mumbai Angels Network' Invests in Startup 'Fric Bergen'
Walmart India Shuffles Top Management, Appoints New Head
Priyanka Chopra-Backed 'Bumble' Debuts in India
Zomato signs in 'Durga Raghunath' to accelerate growth in businesses>

Category Archives: Uncategorized

When your Brand needs Revitalizing?

When your Brand needs Revitalizing?
Just the way an outfit is important to a person's overall personality, revitalization is also an essential strategy to jazz up a brand and catch eyeballs. When you read news about a well-known, long-standing brand deciding to change its logo and going through millions of dollars’ worth expense to implement it, you think… why?!? Simply…
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Amazon catches up with Flipkart

Amazon catches up with Flipkart
Amazon India, the shark of online retailing is now at par with Flipkart, its arch-rival and India’s leading e-commerce firm, with respect to popularity and brand recall, according to Redseer Management Consulting survey. Flipkart and Amazon bagged the top spots with a score of 95 each, according to Redseer E-tailing Leadership Index (ELI). However, the…
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The importance of CRM for SMEs

The importance of CRM for SMEs
Ask any of the several small and medium enterprises (SME) to list one of their biggest problems and chances are that difficulty in retaining customers will be on the list. While bigger and well established brands get a head start with their established brand attracting new and repeat customers, SMEs often fail to keep up…
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