Another smart move by Uber! Check out

Uber launches a digital campaign to showcase real stories of riders

In a smart move, Uber plans out a stronger strategy to survive in the market.

Sanjay Gupta, head of marketing, Uber India, said, “In the months prior to the launch of our mass media campaign, we spent hours in conversation with both riders and driver-partners, to understand the role our platform plays in their lives. The stories we heard of their everyday lives were nothing short of inspirational. These stories needed a platform to be told. This was the genesis of UberJOURNEYS. A showcase of the extraordinary journeys of ordinary people".

Here are the salient features bulleted:

• Uber launches the world’s largest on-demand ride-sharing called UberJOURNEYS
• This is a collection of video stories about the lives of riders and driver-partners
• Uber starts this initiative to tell the stories of extraordinary lives of everyday people who use Uber
• It’s taking help from Untold, a content agency to highlight the journeys Uber has been a part of
• The company is committed to build solutions that support mobility for all

With Uber launching UberJOURNEYS, do you think Ola will have to develop a smarter survival strategy?

Do let us know.