In the race for fast execution of ideas and quick results, a lot of start-ups tend to overlook the issues related with compliance. While compliance is not merely a government formality, it also plays an integral part when it comes to challenges like fund-raising. Here goes a list of compliance errors a lot of start-ups commit: 1: Starting off…
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Where goes my money??
A new business hub might seem like a hell of an idea! The product created here could be absolutely riveting. But is it making money or simply losing all down the drain, like so many others. How?? Recently, in an interview with Tech in Asia, Navneet Singh, PepperTap CEO, said, “Since we operated on a…
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When Artificial Intelligence & Start-Ups bond!
The reach of Artificial Intelligence (AI) may not be that elusive in the real world. From virtual assistants like Siri and Cortana to chat-bots and self-driving cars, AI has managed to carve its space in the Indian market. Moreover, start-ups are also moving into the ever-widening market. Although not the most popular, AI is a…
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Lean and Mean Machines: Top 3 Startups in the Fitness Domain
Fitness is truly in trend. And startups are cashing in on this, and how! The number of new startups in the fitness and wellness sector witnessed an increase from 67 in 2010 to 326 in 2015. The sector has also made giant strides in seed and early stage investments to the tune of $495M in…
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5 Brilliant Advertising Campaigns to Get Inspired
A startup is not only just about a great product or a great idea. A great product, marketed correctly to the right audience is the core mantra for success for startups today. It is no surprise that startups spend a lot of time brainstorming the right advertising campaigns for every season. Here are some of…
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Wondering how to target the right audience?
A business may offer a unique innovative product but unless it targets the right audience the chances of a success are often limited. A successful startup is the one that is successful to identify and target their audience and potential clients effectively. While a lot has been written about the needs of marketing and how…
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