Category Archives: Guru Gyan

If anything is just as important as that unique business idea you may have for a startup, it is the legal structure of the business. Beyond the initial seed idea, running a successful business enterprise requires planning in various areas of business. Opting for the right legal structure is one of the essentials that underlines…

Marketing has always been the fulcrum of having a successful business. In today’s era where technology rules the roost, traditional marketing norms no longer hold good. It is for this reason that many startups and new business entities armed with technologically advanced tools are giving existing businesses a run for their money. Marcom, or ‘Marketing…