Would the Partnership with Truecaller help CoWrks escalate?

Recently, Bengaluru-based CoWrks partnered with Sweden-based Truecaller.

Will this collaboration invite brighter days for CoWrks? Read on!

Just a few days after Truecaller acquired digital payments app ‘Chillr’, the software giant is in news again. This time it joins hands with CoWrks, a Bengaluru-headquartered shared office provider. As per a press statement, this kind of holistic partnership would help empower the startup ecosystem in India. The company further said that this collaboration would bring deeper integration, mentorship, knowledge sharing and access to Truecaller’s business solutions to startups to boost their safety and efficiency.

The startups operating out of CoWrks would also be receiving aid from Truecaller for its business solutions like software development kit (SDK) and Payments. This amalgamation would include adding Truecaller’s tools and services to be integrated across community platforms like the CoWrks connect app, a private social app that enables members to connect with the global CoWrks community and provide visitor login and management with their Truecaller credentials.

As per a recent report by ET Realty, about 13 million people in India are expected to operate out of co-working spaces by 2020. This move by CoWrks is brilliant move to survive in the market, amid existing competitors in the co-working sector as 91 Spring Baord, WeWork, and Awfis. While Awfis has bagged an investment of $20 million from Sequoia Capital, 91 Spring Board too has fetched lucrative investment from top investors. Other immediate rivals of CoWrks include BHIVE Workspace, Startup Warehouse, Bangalore Alpha Lab, Innov8 and others.

CoWrks claims that it has achieved a 250 percent growth in less than 2 years, and now it’s currently looking forward to establish 23 operational centers across 2.5 million sq. ft by the end of 2018. By 2022, the co-working community aims to expand their presence across 20 million sq.ft nationwide. This April, CoWrks started operating in two centers based out of Gurugram. The shared office provider says that it’s 20-25 percent cheaper compared to other co-working spaces.

It is yet to be seen whether this collaboration with Truecaller, would help CoWrks elevate its business. While co-working spaces operating now, target mostly the millennial clientele, let's watch out if these kind of partnerships seem fruitful in the upcoming days.